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Strategic Attraction Planning:
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What is Potentiate? Potentiate is an organizational analysis, strategic marketing and management consulting company that coaches smaller service-based businesses and their owners who need both depth and breadth in marketing and leadership advice. Unlike big consulting firms with their complex models, high rates and fancy terminology, or phone-based life coaches who focus on personal issues only, I partner with clients in person and rely on their knowledge of their own business/industry to create simple, realistic and actionable strategies and goals, so they get answers they believe in and can implement themselves. Unlike "brand strategists", I place my focus on the core values, core competences and passions of the organization and its founders to define competitive advantage, rather than relying on the latest trend. Think of it as marketing from the inside out. For me, marketing identity is not founded in what's outside the organization, but what's inside the hearts and minds of the people who ARE the organization. "Branding," on the other hand, suggests your identity is something other people do to you, not something you create yourself. After all, "branding" refers to the process of burning an owners' identity onto cattle!
I typically work onsite at a business for
several
hours each week over several months to a year, coaching the leaders and
employees, researching and analyzing systems and processes to determine
what's going well and what could use some improvement. That's the management
consulting and coaching aspect, and it's necessary for figuring out who the
company is, what they believe in and what makes them magnetic. I
concurrently meet with
business leadership to develop strategic plans for improving efficiency,
growing the bottom line and/or reducing costs, based on their market
identity, meanwhile teaching them strategic leadership thinking skills. |
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© 2001-2005 Wendy L. Jameson.
Potentiate is a division of LuLu Media, LLC. |
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