The 12 Principles of Attraction

Do you believe it is possible to attract the people (or customers) you want in your life? Do you believe it is possible to have an abundance of what you want, to be surrounded by people who want to be with you or buy from you? Is it possible to build a business where every customer is "the best customer?" We believe it is. When you practice the following principles of attraction, you create an environment that attracts just the kind of people you want.

1. Balanced Living. Probably the most difficult principle to achieve, as we are seemingly always swinging too heavily one way or another---too much attention on family or too much attention on work. Balance is a contiuous, daily effort.

2. Dialogues, not Monologues. People want to feel as if you are truly paying attention to what they're saying. Achieving this means participating in mutual exchange of ideas and opinions, not just telling others what to do. Conversations where you do more listening and less talking draws others toward you.

3. Self-Knowledge and Self-Reflection. To gain self-knowledge, you need to engage in and practice self-reflection regularly. Don't interrogate yourself or berate yourself for specific actions, but think back on your motivations, your capabilities and gently reflect. It is in the times of quiet meditation that we learn the most about ourselves.

4. Self-Caring. Part loving and part action, self-caring is making sure your needs are met. Knowing what those needs are requires self-reflection and the ability to recognize physical, emotional and spiritual cues your body is sending you. Once aware of the cues, you can begin to take action. Self caring also means tending to your physical, emotional and spiritual health with regular exercise, healthy eating and recognition of all your emotions.

5. Confidence. Confidence is knowing that what you have to offer is valuable to others, whether they realize it or not. It cannot be gained from others; it must emanate from within. Confidence means trusting yourself, and when you're confident, others trust you, too.

6. Connectivity. Connectivity is about creating a network and maintaining strong relationships within it. It's not about knowing "the right people" in the community, but knowing the people right for you. When you have and nurture relationships with others, you are supported when you need it, and your network helps further your causes. In fact, when you have others you can count on, work doesn't feel like work at all!

7. Authenticity. Authenticity is the ability to live true to your values and beliefs. Too often we feel pressured to conform to what we think others want from us, rather than what we really believe in. Living an authentic life means shedding those outside notions of what we should be and living true to ourselves.

8. Accountability. Beyond responsibility, accountability means you accept your role and the consequences of your actions. Sometimes it's just too easy to pass the buck, especially when roles are unclear, but being accountable means you seek definition and recognize your own responsibilities.

9. Energy. People with energy pull others toward them with what seems like an invisible force field. Their enthusiasm emanates and permeates everyone they come in contact with. Projecting your energy is as simple as connecting with your passions and letting them guide you.

10. Creativity and Openness. Many of us believe we haven't a creative bone in our bodies, but we're wrong. Even the most technical engineers can find innovation. Creativity is simply allowing yourself to think freely and try something new. When you do this, you open your heart and your mind to new perspectives. Being open, then, is being willing to allow your creativity to enter. It's also being willing to listen to other opinions and perspectives, as they may have something to teach you.

11. Centeredness. To say someone is centered, we usually mean they have a clear understanding of who they are and act in accordance with it. People connected to their center are unfettered by others' opinions. They know their core values and live them every day.

12. Abundance. When you feel more than enough, you feel as though you are bursting with something to share. This is abundance, and when acting from it, people flock to you. They simply want to experience all you have to offer. There's an excitement and energy that surrounds those who practice abundance--discover what you abound in, and share it!

Do you have others we could add to this list? Let us know.