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. | FOR IMMEDIATE RELEASE Media Contact: Potentiate Brings "Organizational Fitness Program" to Arizona through NetTPS Local Business Coaching and Facilitation Firm Partners with Web-Based Interactive Organizational Development System to Measure Potential, Enable Best Use of Existing Talent for Improved Business Performance and ROI PHOENIX, AZ, November 9, 2001 -- Organizations of all sizes in the Southwest now have the opportunity to improve organizational health and achieve greater business success through recognizing and using previously untapped potential accessed through a web-based methodology, but applied and activated through Potentiate, a Phoenix-based business consulting firm. NetTPS is a powerful, intuitive and economical solution that quickly produces practical results organizations can act upon. Potentiate uses this set of easy-access solutions to help companies achieve their commitments through the people and resources already in place by fully using the potential of individuals, teams and organizations. Wendy L. Jameson, MA, Potentiate founder and senior business counselor, explained, "Over the last few months companies have been reeling from market troubles and more recently from the effects of terrorism. Huge cuts have been made and the 'layoff leftovers' are struggling with how they can continue to contribute in such dark, uncertain times. They begin to wonder, 'Does this company value my contribution?' or even 'Am I next?' and morale hits rock bottom. The layoffs are like organizational liposuction: they removed the 'fat', but that didn't make them healthy. It just made them skinnier. "Getting beyond skinny means flexing and stretching, lifting and pushing. It's hard, often painful work, but it must be done in order to build strength and fitness. Organizations need to heal their wounds and strengthen their organizational muscles--their people--to become competitive again. To do that is to do what doctors tell us everyday: Get some exercise! Cutting fat isn't enough. In fact, it can seriously weaken you. You need to develop what you have, tone your muscles and give injuries time to heal. You wouldn't continue to walk on a pulled hamstring, but that's exactly what companies are doing today. Potentiate acts as a healer for organizational muscles by putting back the confidence and trust that was once present. We foster strength within by examining unused options and possibilities, replacing habitual actions with deliberate choices and using natural strengths to go beyond current comfort zones." PNA, Inc. developed NetTPS using the principles of The Potentia SystemŽ (TPS), a methodology co-created by Adrian Savage, president of PNA and an international authority on organizational development, that has been used at Fortune 1000-size companies worldwide for more than 15 years. It takes clients on a process of discovery using five web-based modules that uncover individual or team values and habits of thinking and action to reveal where untapped potential exists. Combined with a sixth development planning module, clients have a systematic means of planning and tracking development through milestones and action points. Potentiate then coaches clients along their journey. The Potentia System has worked for dozens of companies around the world over the last 15 years. In one instance, a mining company customer, was stymied by his own limited definitions of leadership, believing he couldn't fit into the company's leadership structure. Through TPS his natural talents were more fully utilized. The team benefited financially and emotionally through the manager's change in behavioral choices." "By focusing development on areas where success is most assured, and managing the organizational and individual risks that accompany any significant learning, NetTPS helps companies realize the potential within," Mr. Savage said. "This is not only an essential element of leadership, but is also an effective and proven approach to creating positive change." He noted further, "NetTPS is the solution for helping to build long-term growth and success, so we gladly welcome Potentiate as an NSP [NetTPS Solutions Provider]." "Like any health program, the sooner you begin a fitness regimen," noted Ms. Jameson, "the sooner you begin to feel the effects of good health: improved self-image, greater confidence, more energy, a stronger immune system and compliments on your appearance--customer satisfaction." About Potentiate About PNA, Inc. PNA, Inc., The Potentia SystemŽ and NetTPS are trademarks of PNA, Inc. in the United States and other countries. Potentiate is a wholly owned subsidiary of LuLu Media, LLC. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
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