About

I notice what isn't being said. I ask the question everyone in the room was avoiding. I make complicated things clear. It's the thing I've done in every role I've ever held, long before I had a name for it — and it's the only thing I do now.

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I'm not a consultant with a framework to install or a builder with a tool to sell. I'm the person leaders bring the tangle to: the half-formed worry, the decision they can't talk through with anyone who reports to them or invests in them, the thing they're about to spend real money on and aren't sure about. I don't make the decision. I make sure it's the right decision to be making.

 

That instinct is trained, not just natural. My graduate work was in family systems therapy — learning to sit with people and hear what the system underneath isn't saying, to find the real question beneath the presented one. I've spent the decades since applying that same lens to organizations instead of families. It turns out companies get stuck the same way people do: the presenting problem is rarely the actual one.

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My background is operational as much as advisory, and that's deliberate — I've sat in the chair, not just beside it. I co-founded the first Arizona Innovation Challenge winner, a semiconductor technology company that grew to customers in more than 40 countries, and I've held C-suite roles across advanced technology, medtech, manufacturing, and services. I spent seven years at the White House Business Council advising on economic and business policy, and I built the AI governance framework for Arizona's State enterprise IT organization. What that range gives me isn't expertise in one sector — it's pattern recognition across many, which is exactly what you need when the thing in front of you has no precedent yet.

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That's why AI is where this matters most right now. It's making capable, experienced leaders feel uncertain for the first time in years, and the pressure to move fast is pushing a lot of them into decisions they'll regret. I work upstream of all that — before the tool gets built, before the money spreads, before "we have to do something about AI" becomes the wrong something.

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If you're carrying a decision you can't quite see clearly, and you don't want to be sold anything — that's what I'm for.