Potentiate | AI Strategy & Governance Advisory

AI Strategy & Decision Systems Advisor

Helping leadership teams regain clarity as AI scales faster than their institutions can adapt.

Work With Me

Who This Is For

This work is for leaders who feel the pressure before they can fully explain it.

Scaling AI under visible investor, board, or market pressure
Managing fragmented pilots with no clear authority
Facing scrutiny over results, cost, or direction
Reconciling technical ambition with commercial reality
Scaling faster than governance or structure can support

What I Do

I help leadership teams clarify what matters when decisions compound and clarity matters most.

What matters

Where AI creates durable advantage - and where it does not.

What's realistic

Tradeoffs across cost, capability, timing, and risk.

What comes next

Clear priorities, sequencing, and ownership.

How I Engage

Executive Strategy Briefing
For moments when major AI decisions approach and alignment is fragile.

Align leadership on priorities, constraints, and next moves before commitment hardens.

AI Initiative Reset
For stalled efforts where momentum exists but direction is unclear.

Diagnose structural friction, clarify ownership, and determine what changes now.

Ongoing Advisory
(Retainer)
For leaders scaling AI under sustained scrutiny and pressure.

Ongoing executive guidance to translate ambition into viable, defensible action.

Approach

I work upstream of execution, at moments when momentum exists but clarity is fragile.

My role is not to implement tools or manage programs. It is to diagnose strategic friction, sharpen positioning, and surface the structural constraints that determine whether growth holds under pressure.

Engagements are focused, structured, and decision-oriented. I help leadership teams:

Clarify where they win - and where they do not
Map competitive positioning and structural advantage
Identify governance, risk, and accountability gaps before they surface publicly
Align leadership on priorities, sequencing, and ownership

The outcome is not a roadmap full of tasks.

It is clarity that makes scaling durable.

Ready when the stakes are real.

I work with a small number of leadership teams at moments when clarity cannot wait.

If you're facing a consequential decision in AI, strategy, or positioning, we should talk.

Schedule a call

“ Wendy plays multi-dimensional chess, thinking through how the smallest detail in a marketing assessment can drive everything from strategy to operations. ”

Zachary S. Brooks, PhD, EMBA

Founder & CEO, UGenome Biotech